Amazon提升销量必备技巧

7大Amazon提升销售必备技巧。

1、注册成为专业卖家(Sell as a Professional )

 A.个人卖家:0月租,每成交一个产品,亚马逊收取$0.99+

产品的平台佣金。

专业卖家:月租$39.99+,产品的平台佣金。

 如果卖家可以一个月出售超过40件产品,注册专业卖家会比较节省成本。

B.专业卖家可以自建Listing和产品捆绑销售。

 C. 专业卖家可以申请销售需要分类审核的产品。

 2.使用FBA(亚马逊物流)

 这是一个由亚马逊提供高标准的仓储、拣货、包装、配送、收款、客服和退货在内的所有物流服务的过程。

 A.虽然使用FBA物流成本会偏高,但是FBA的高效率会加速商品运转,给卖家带来更高的利润。

 B.FBA提供部分包装材料,卖家可以省去部分包装成本。

 C.卖家不必考虑每天单独包装和发货,将有更多时间、人力、资金去拓展和优化产品线,专注战略决策,更好地提升销量。

 3.遵循平台规则

 亚马逊平台规则相对稳定,它不像Ebay平台规则经常变动,只要卖家用心学习,很容易理解和遵循。亚马逊平台规则help:https://sellercentral.amazon.com/gp/help/home.html?itemID=2&ref=id_2_cont_sghelp&srcpg=sghelp

4.赢取Buybox增加销量,据不完全统计,有82%的亚马逊交易都是通过Buybox完成的,也就是说拥有Buybox的卖家卖出产品的机率远远高过其他卖家。对于卖家来说,如何取得Buybox的黄金铺位,增加店铺销量至关重要。

A.设置产品最低价格(含运费)。

如果卖家店铺信誉良好,设置产品最低价格(含运费,可以使卖家的产品在Buybox争夺中领先其他卖家的产品。注意,如果卖家正在使用FBA,亚马逊会假设其运输成本为零,这是因为亚马逊Prime会员获得所有产品免费2天送货以及其他亚马逊买家产品总额超过$35获得免运费。

B.开发别人没有的产品。如果可以开发一个独特的别人没有的产品,

由于您是唯一的卖家,那么每次都会有获得Buybox机会。

 C.使用亚马逊捆绑销售政策来开发独一无二的产品。

如果有人跟卖您的产品,想办法开发独特的产品捆绑销售。例如,

卖家销售一款鸡尾酒,通过创建三瓶捆绑销售,那么卖家开发了一个独特的产品,每次都可以获得Buybox(直到其他卖家复制卖家的产品为止)

5.快速回复客户邮件

亚马逊希望卖家能在24小时内回复客户邮件,否则将会对卖家账户记过处分。卖家可以在后台页面左边对您的账户进行设置,让客户邮件转到您的电子邮箱,即使卖家没有登录账号,也可以及时处理客户邮件。随着智能手机的普及,卖家甚至可以通过手机回复客户邮件。

6.如果卖家的所有订单能在1个工作日内处理发货.

并始终提供订单跟踪信息。 亚马逊要求卖家说明订单的处理时间,否则有可能导致卖家失去特色卖家的身份,若然数字非常糟糕,甚至可能失去账号。

7.上架产品时不要相信UPC码。

 当卖家出售某产品时,在亚马逊页面输入UPC码,就会出现Add a Product。

但卖家必须确保所销售的产品确实与亚马逊销售的产品一样。

通常情况下,制造商更新了产品的部分功能,大多都不会修改产品的

UPC码。因此,卖家跟卖亚马逊销售的产品之前,不仅要认真看清产品图片,还要查看完整的产品详情。

8.产品详情要精确。

 这似乎是一个没脑子的问题,即使您送到客户手上的产品跟客户在亚马逊页面看到的产品详情毫无差别,也不要掉以轻心,否则很容易导致退货和差评。

9.主动向客户索取Feeback。

 亚马逊买家很少留Feeback的,除非卖家主动向买家索取Feeback。

此条目发表在PPC&SEO分类目录,贴了标签。将固定链接加入收藏夹。

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